Will Gen Z – The End of Capitalism As We Know It? – Keynote Speech Digital Day 2024

CLIENT: IAB Bulgaria | EVENT: DIGITAL DAY 2024 | SOFIA, 14.11.2024

Generationally Speaking – IAB Bulgaria – Digital Day 2024

Presenting at IAB Bulgaria Digital Day 2024 on “Gen Z – The End of Capitalism as We Know It” was not just a highlight of the event for me—it was a moment to connect with inspiring speakers and curious minds. The atmosphere of collaboration and bold thinking made it an unforgettable experience.

I explored how Gen Z, perhaps unintentionally, holds the potential to tip the scales and reshape capitalism into a more human- and environment-friendly system. It’s a subject close to my heart, and I look forward to sharing more insights in a future post.

The event itself was a treasure trove of ideas, learning, and inspiration. I’d like to highlight some of the outstanding contributions that made the day so impactful:

  • GENERATION GAP OR NEW LIFE LESSONS: IS AI A GAME CHANGER?
    Speaker: Prof. Mariana Todorova, Ph.D.
    Prof. Todorova, a futurist and researcher at the Bulgarian Academy of Sciences, brought a deeply thoughtful perspective on the ethical and humanistic dimensions of artificial intelligence and its role in bridging generational divides.
  • GENAI REINVENTING MARKETING AND IT COLLABORATION
    Speakers: Marius Hanganu & Florin Ionescu – Tremend
    Marius Hanganu and Florin Ionescu shared how Generative AI is revolutionizing the relationship between marketing and IT teams, showing us the possibilities when quality-driven AI applications are prioritized.
  • NEXT GENERATION IN DISPLAY ADVERTISING – ATTENTION-OPTIMIZED ADS
    Speaker: Marcel Vass, Etarget
    Marcel Vass delivered fascinating insights on how display advertising is being reimagined to be user-centric, emphasizing that the format is not dead but evolving to better serve audiences.
  • EMBRACE THE FUTURE OF ADDRESSABILITY
    Speaker: Stéphane Printz, Index Exchange
    Stéphane Printz highlighted the critical shift as cookies phase out, calling on companies to rethink user data storage now to prepare for a future of responsible addressability.

Looking forward to the conversations and collaborations that lie ahead with this remarkable community.

Gallery – impressions from DIGITAL DAY 2024 – IAB BULGARIA

Here is a selection of impressions from the fantastic Digital Day 2024 organized by the IAB Bulgaria in Sofia.

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THANK YOU!

A heartfelt thank-you to Emilia for recommending me to speak and to Maria and Alex for their flawless organization and warm invitation. You created a space where learning and connection truly thrived.

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