Mastering AI Interactions: A Recap of the Prompt Engineering Workshop in Berlin

CLIENT: Hasso-Plattner-Institute | WORKSHOP/EVENT: Workshop   | Berlin, 28.09.2023

On September 28, 2023, professionals, educators, and creatives gathered in Berlin for an intensive full-day workshop on Prompt Engineering. The workshop, led by Akin Duyar, an expert in Design Thinking, Creative Leadership, and AI applications, provided hands-on training on crafting effective prompts for ChatGPT and MidJourney.

With AI tools reshaping industries, knowing how to structure precise AI prompts is crucial for improving accuracy, creativity, and automation in various fields. This workshop aimed to equip participants with the strategies and techniques needed to enhance AI-generated outputs for content creation, business automation, and marketing applications.

Prompt Engineering is the strategic design of AI inputs to produce high-quality, relevant, and useful responses. As artificial intelligence becomes more integrated into daily workflows, professionals across industries need to learn how to interact effectively with AI.

Key benefits of mastering prompt engineering:

• Enhances AI-driven creativity and productivity
• Improves the accuracy and relevance of AI-generated content
• Saves time in content creation, research, and data analysis
• Optimizes AI for marketing, automation, and customer engagement

Whether you’re a business leader, educator, creative professional, or marketer, understanding how to frame AI interactions correctly can provide a competitive edge.

The full-day workshop was structured into multiple interactive sessions, blending theory with practical exercises. Participants engaged in real-world applications of ChatGPT and MidJourney, gaining actionable insights into structuring AI prompts effectively.

Morning Session: Fundamentals of ChatGPT Prompting

• Introduction to AI and natural language models
• Understanding how ChatGPT processes prompts
• Writing simple and direct prompts for optimized responses
• Hands-on prompt testing and iteration
• Key Takeaway: Small changes in wording and structure significantly impact AI-generated outputs.

Midday Session: Advanced Prompt Engineering & Mega Prompts

• Exploring multi-layered and structured prompts
• Designing role-based prompts for specific tasks
• Introduction to ChatGPT Plugins for enhanced AI capabilities
• MidJourney introduction: AI-generated image creation and customization
• Key Takeaway: Complex prompts transform AI from a basic assistant into a powerful problem-solving tool.

Afternoon Session: AI-Driven Visual Creation with MidJourney

• Fundamentals of AI-generated image composition
• Understanding MidJourney’s prompt parameters
• Practical exercises in creating marketing visuals, branding assets, and digital art
• Exploring advanced MidJourney settings for refined output
• Key Takeaway: The more detailed and structured the visual prompt, the more precise and realistic the AI-generated images.

1. AI does not replace creativity; it enhances it. AI serves as a tool for ideation, automation, and refinement rather than a substitute for human creativity.
2. Specificity is key. Well-structured prompts yield more targeted, accurate responses from AI.
3. Role-based prompting unlocks better insights. Assigning roles to AI (e.g., “Act as a branding expert…”) improves contextual relevance.
4. AI-powered visuals require precision. MidJourney’s outputs depend on the level of detail in the prompt—including style, lighting, and composition.
5. Experimentation leads to mastery. The best results come from testing, refining, and iterating on prompts.

As AI technology continues to evolve, prompt engineering will become an essential skill across industries. From marketing and automation to education and design, AI-driven workflows will improve efficiency and unlock new creative possibilities.

Learning to craft effective, detailed, and strategic prompts ensures that AI delivers meaningful and actionable insights, rather than generic or irrelevant responses.

For those who missed this session, future workshops will dive even deeper into AI-driven creativity, automation, and business applications.