Winning Awards: a creative approach

Welcome to the “Visionary Voices” webinar series by the Berlin School of Creative Leadership. In this session, we are honored to host Pancho González, a distinguished alum known for his pioneering work in creative leadership. His insights are crucial for anyone looking to understand the significant role of awards in creative agencies. These awards are not just prizes but are key in showing the value of an agency’s creativity, driving innovation, attracting talent, and building a strong brand in the competitive industry landscape.

This webinar is essential as it offers an in-depth exploration of the impact of awards in the creative field, providing strategies for navigating festival participation and developing award-winning campaigns. It’s an opportunity to learn about the strategic investments in creativity and their transformative effects on agency growth and success. Don’t miss out on Pancho’s insights into how to start with an idea for an award and navigate the path to success in the creative industry.

AGENDA

Introduction to the Berlin School of Creative Leadership

• A brief overview emphasizing the school’s dedication to fostering leadership that embraces and leverages diversity in the creative sector. Presenting the EMBA of Creative Leadership: A concise introduction to the program, highlighting its approach to inclusive leadership in creative industries.

Keynote Speech by Pancho González (about 30 Minutes)

• Discussing the importance of awards in the creative industry.
• Advising on which festivals to participate in.
• Providing insights on festival participation.
• Outlining how to define an award-winning strategy.
• Analyzing the financial aspect: investing in festivals, expense versus investment.
• Guidance on initiating and succeeding with an award-worthy idea.

Interactive Q&A Session with Pancho González

• An opportunity to talk and interact with Pancho about the field of awards in the world of creativity at a global level, in which festivals you should compete, what is the process that defines whether an idea is ready to compete or not, how to win and not to die trying and see failures as constant learning on the difficult path of creativity awards.

About Pancho González
Pancho González is the Co-Founder & CCO at Inbrax (the most-awarded indie agency in Chile). MBA at the Berlin School. Worldwide winning creative director, global speaker, and professor.
More than 250 recognitions: Cannes, ADC, LIA, One Show, NYF, FIAP, El Ojo, Effie, Webby, Echo, The Drum, Caples, AME, Epica, ANDY, Cresta, AdStar, IAB Mixx, WINA, Creativepool, etc.
Juror everywhere: Cannes (twice), D&AD, Clio, One Show, NYF, ADC, LIAA, Dubai Lynx, Caples, Effie, Webbys, AdStars, Cresta, FIAP, etc. Top 25 CCO and Top 100 Creative Leader Creativepool 2023. Top One Creative Director & Top 10 ECD Bestadsontv 2021. Independent Agency of The Year at TopFICE 2020-22-23. Board member at IAB Chile and member of Icare Marketing Circle.