What It Takes to Lead Creatively Today
Event Description
Leadership today demands continuous learning, personal discipline, and the ability to make decisions in environments that often feel unstable, unpredictable, and emotionally demanding. Creative leadership offers a response to these pressures. It brings a way of thinking and working that helps leaders navigate uncertainty with clarity and imagination.
This webinar invites creative leadership practitioners from around the world to share practical insights and honest reflections on what it means to lead creatively in real life. The conversation explores how creative leaders approach the challenges that many leaders and entrepreneurs face today and what distinguishes leading creatively from more conventional approaches.
The session is built around three themes that offer clear value for the audience.
- Life Long Learning in Real Life: A realistic view of what advanced learning requires when combined with demanding work and personal responsibilities. The audience will see how leaders sustain motivation, manage competing priorities, and establish routines that enable continuous learning.
- Applied Insights from Practice-Based Theses: These projects explore real challenges inside creative and dynamic organizations. The audience will gain insight into which patterns shape current leadership work and how practical insights from research can be applied directly in professional settings.
- Leading Creatively in a Complicated World: An open look at the daily reality of creative leadership in an unpredictable environment. The audience will hear how creative leaders stay clear under pressure, manage emotional and organizational complexity, and what truly distinguishes leading creatively from more conventional approaches.
Panelists and Their Areas of Focus
The webinar brings together practitioners with diverse responsibilities and practice-based research insights. Each participant contributes a unique perspective shaped by their own leadership context and thesis work.
- Amanda Longo, Creative Director, Training Industry, Inc. THESIS: Embracing Change: How Open Are You to Creativity–Boosting Team Experiences?
- Aidis Dalikas, Global Head of Creative Performance, SELVA by Alep. THESIS: A Useful Tangent: Exploring the Benefits of Providing Creative Leadership Education for Early-Stage Advertising Employees.
- Dani Seuba, Head of Strategy & Partner, Cloud District. THESIS: Joyful Deliberate – “What is the relationship between a humor-inclusive work environment and overall business innovation and growth?”
- Ossi Honkanen, Creative Director, Hasan & Partner. THESIS: Talent Alone Isn’t Enough” – Challenges of Newly Promoted Leaders in Creative Marketing Agencies
Throughout the webinar, viewers gain access to lived experience rather than abstract theory. The session aims to strengthen anyone who leads or works in creative, innovative, or fast-changing environments. At its core, the conversation asks one shared question: What does it take to lead creatively when the world offers no simple answers?
