The Power of Multicultural Marketing in Diverse Societies

Welcome to a groundbreaking session of the “Visionary Voices” webinar series, proudly presented by the Berlin School of Creative Leadership. We’re excited to host Luis Miguel Messianu, a pioneering force in multicultural marketing and a leading voice in creating diverse and inclusive advertising landscapes. This event will delve into the dynamic world of multicultural marketing, exploring its significance in today’s diverse societies, particularly in the USA, and how it shapes consumer engagement and brand identity.

AGENDA:

Introduction to the Berlin School of Creative Leadership

• A brief overview emphasizing the school’s dedication to fostering leadership that embraces and leverages diversity in the creative sector.

Keynote Speech by Luis Miguel Messianu (about 30 Minutes)

• Luis will unveil the importance and impact of multicultural marketing in the US and globally.
• Insights into developing marketing strategies that resonate with diverse audiences.
• Techniques for creating inclusive and socially responsible advertising campaigns.
• Case studies showcasing successful multicultural marketing initiatives and their influence on brand growth and societal change.
• Discussion on the role of diversity in fostering innovation and creativity in advertising.

Presenting the EMBA of Creative Leadership

• A concise introduction to the program, highlighting its approach to inclusive leadership in creative industries.

Interactive Q&A Session with Luis Miguel Messianu

• An opportunity to interact with Luis and gain deeper understanding of multicultural marketing strategies and their significance in today’s market.

Conclusion and Networking

• Summarizing key takeaways and providing a platform for attendees to network and share ideas on diversity-driven marketing.

About Luis Miguel Messianu:
Luis Miguel Messianu, a visionary leader in multicultural marketing, is the founder of Included Creative, a consultancy he established after his tenure at alma and DDB. This initiative has evolved into MEL (Messianu/Edelman/Lerma) as of last September, marking a new chapter in his illustrious career. With over three decades of experience, Luis has profoundly impacted the advertising industry, particularly in the U.S. Hispanic market. His work with major brands such as McDonald’s, Pepsi, State Farm and Netflix has been both commercially successful and culturally significant. Under his leadership, Alma earned numerous accolades, including 35 Lions at the Cannes Lions International Festival of Creativity, and 27 Effies. Currently, Luis serves on the boards of the Hispanic Marketing Council and the 4 A’s Foundation and shares his expertise as a lecturer at the University of Miami and the Miami Ad School.

Join us for this insightful session to understand the power and potential of multicultural marketing in creating diverse, inclusive, and socially impactful brand narratives. Register now to gain a new perspective on marketing in diverse societies