How Audience Engagement Is Redefining Media
Welcome to the latest “Visionary Voices” webinar by the Berlin School of Creative Leadership. Today, we’re excited to host João Vitória, a distinguished alum known for his pioneering work in creative leadership. Join us as we explore topics such as the rise of independent creators in sports media, the democratization of production knowledge, and the shifting power dynamics in content delivery. Don’t miss out on João’s insights into the future of media and content production.
AGENDA
Introduction to the Berlin School of Creative Leadership
- A brief overview emphasizing the school’s dedication to fostering leadership that embraces and leverages diversity in the creative sector. Presenting the EMBA of Creative Leadership: A concise introduction to the program, highlighting its approach to inclusive leadership in creative industries.
Keynote Speech by João Vitória (about 30 Minutes)
- How independent creators have established themselves in sports media
- The democratization of production knowledge and technical equipment
- How relatability, deep knowledge, and passion drive audience growth
- How the power has shifted in favor of delivering results regardless of platform
- Cultural struggles in traditional media companies
- What lies ahead for media and content production
Interactive Q&A Session with Joao
- An opportunity to engage with Joâo on the current landscape of media, cross-over between TV and digital content, TV hosts, and content creators. With a deep dive into North American sports media that started with his MBA Thesis at The Berlin School, he has been following the evolution of technology, audience behavior, and advertising investment.
About João Vitória
Over the past four years, Berlin School alum João Vitória has led a gaming and esports cable and digital content project for Portugal’s leading media company and created his own content across media such as cable television, social media, and live streaming. Over the past 30 years, he has been a creative director and technology leader for WPP, Omnicom, and Havas agencies, delivering innovative projects across the globe. He personal passion has been media and has been a TV host and journalist in Portugal.
