Creative Leadership in the Age of GenAI

“Pioneering leaders embrace emerging trends to (re)shape the future” – Jaakko Tammela.
Join us at “Creative Leadership in the Age of GenAI,” an exclusive online event presented by the Berlin School of Creative Leadership. Keynote speaker Jaakko Tammela, a distinguished alum of the Berlin School, will guide us on trends to (re)shape the future. Through his insightful guidance, we’ll delve into where and how generative AI might disrupt industries and the pivotal role of leadership in navigating this landscape. Explore the evolving creative process and whether we lose ground or gain strength in the face of these advancements.

AGENDA

Introduction to the Berlin School of Creative Leadership
A brief overview emphasizing the school’s dedication to fostering leadership that embraces and leverages diversity in the creative sector.Presenting the EMBA of Creative Leadership: A concise introduction to the program, highlighting its approach to inclusive leadership in creative industries.

Keynote Speech by Jaakko Tammela (about 30 Minutes)

• Innovation challenges and how generative AI can help overcome them.
• Where might generative AI disrupt?
• Where is it already happening? In some cases
• What is the role of leadership in this scenario?
• What changes in the way you create? Do we lose place or gain strength?
• Presenting the EMBA of Creative Leadership
• A concise introduction to the program, highlighting its approach to inclusive leadership in creative industries.

Interactive Q&A Session with Jaakko Tammela

• An opportunity to engage with Jaakko on the challenges of innovation and how the use of new technologies can be beneficial.

Conclusion and Networking

• Summarizing key takeaways and providing a platform for attendees to network and share ideas on diversity-driven marketing.

About Jaakko Tammela:
A global design executive with over 20 years of experience, specialized in fostering customer-centric growth strategies and enhancing cultures, products, and services to impact millions of lives significantly. His work has earned him more than 50 awards, including jury and curator roles at prestigious events like Cannes Lions and a project featured on a Brazilian Post Office stamp alongside the Campana brothers. His academic background includes a bachelor’s in Industrial Design and an MBA in Marketing and Creative Leadership. Professionally, he has spearheaded various design and innovation teams across prominent organizations, including Fjord at Accenture in Brazil and Whirlpool Latam, and has contributed significantly to the design landscape in Latin America. Currently, he mentors high social impact companies through the Unreasonable Group in NYC and advises firms on customer-centricity and design.