Championing customer-centric cultures with The Anatomy of Marketing

Welcome to the “Visionary Voices” webinar series by the Berlin School of Creative Leadership. We are honored to host Kieran Antill, a distinguished alum known for his pioneering work in creative leadership. During the session, Kieran will share his personal journey from being one of the world’s most awarded creatives to a point of burnout that led him to pioneer in business design. He’ll introduce ‘The Anatomy of Marketing,’ his forthcoming book’s foundational premise, offering a compelling perspective on fostering a company-wide, customer-centric approach to marketing.

This webinar is essential for anyone looking to understand the transformative power of marketing culture within organizations. It’s an opportunity to gain insights from Kieran’s open, honest journey and discover how you can apply these principles to your own business or clients. Don’t miss out on this rare opportunity to learn from Kieran Antill and elevate both personal and organizational growth.

AGENDA

Introduction to the Berlin School of Creative Leadership

• -A brief overview emphasizing the school’s dedication to fostering leadership that embraces and leverages diversity in the creative sector. Presenting the EMBA of Creative Leadership: A concise introduction to the program, highlighting its approach to inclusive leadership in creative industries.

Keynote Speech by Kieran Antill (about 30 Minutes)

• Discussing the transformative power of marketing culture within organizations.
• Introducing ‘The Anatomy of Marketing’ and its foundational premise.
• Offering insights into fostering a company-wide, customer-centric approach to marketing.
• Sharing personal experiences and lessons learned from his journey.

Interactive Q&A Session with Kieran Antill

• An opportunity to engage with Kieran and delve deeper into the concepts discussed in his keynote speech.

Conclusion and Networking

• Unlock pivotal insights and connect with like-minded professionals at our upcoming event. Dive deep into Kieran Antill’s transformative journey and gain valuable perspectives on fostering impactful growth in the world of brands.

About Kieran Antill

Kieran Antill is the former Exec. Creative Director of Leo Burnett New York, JWT Melbourne, RG/A Australia, and now founder of Ne-Lo Business Design (ne-lo.com) and creator of The Anatomy of Marketing platform. With a wealth of experience in both creative leadership and business design, Kieran brings a unique perspective on fostering organizational growth through marketing culture.