Broadcasters & GEN Z: Learning From FUNK In Germany
Welcome to the latest installment of the “Visionary Voices” webinar series, brought to you by the Berlin School of Creative Leadership, a premier institution for advancing leadership in the creative industries. In this series, we feature our distinguished alums who are making significant impacts in their respective fields. This time, we are excited to present Christoph Poropatits, a visionary in the world of online media and broadcasting. Join us as we delve into the fascinating world of digital media and discover how public broadcasters successfully engage the Gen Z audience.
AGENDA:
Introduction to the Berlin School of Creative Leadership
- A concise introduction highlighting the school’s vision for fostering innovative leaders in the creative sector.
Keynote Speech by Christoph Poropatits (about 20 Minutes)
- Christoph will share his insights on how Funk, a youth-oriented online content network, successfully attracts and retains Gen Z viewers
- Discussion on the evolving landscape of digital media and its impact on young audiences
- Exploration of content strategies that resonate with Gen Z, focusing on authenticity, engagement, and innovation
- Analysis of case studies from Funk, demonstrating successful initiatives and campaigns
- Insights into leveraging social media platforms and emerging technologies to enhance viewer experience and interaction.
Presenting the EMBA of Creative Leadership
- Brief overview of the program, focusing on how it equips leaders for the digital age
Interactive Q&A Session with Christoph
- Engage with Christoph to discuss challenges and opportunities in digital media and broadcasting.
Conclusion and Networking
- Key takeaways and a chance for attendees to connect and share ideas.
About Christoph Poropatits:
Christoph Poropatits is a notable figure in online media, with a decade of experience in the sector, including roles at Google/YouTube and various start-ups. He founded Assembell, specializing in online video consulting. Christoph’s career has spanned several global cities, contributing to his broad perspective in the field. He holds a B.A. from the University of Applied Sciences in Austria and an MBA in Creative Leadership from the Berlin School of Creative Leadership. Christoph combines his professional expertise with personal interests in skiing, diving, travel, journalism, and politics.
Join us for this enlightening session to understand the dynamics of public broadcasting and digital media in engaging with the younger generation. Register now to be a part of this insightful conversation.
